Our hair care philosophy
SCIENTISTS-APPROVED INGREDIENTS
The best ingredients are tried-and-true. We use only the most effective ingredients that are usually bolstered by countless of independently peer reviewed studies. Each ingredient is used at a precise concentration and we’ll be happy to tell you exactly why. So rest assured, you’re getting a helluva bang for your buck. No dashes of voodoo extract here.
A SIMPLE LOOK AT HAIRCARE
We must confess, we find complicated regimens confusing too. Shampoos for thin, curly, normal, color treated hair, conditioners then different hair masks and styling products?? Simply put, despite the 745810 product categories, haircare ultimately falls into 4 simple categories: shampoo (cleanse), conditioner (smooth, moisturize), styling product, and actives treatments.
HAIRCARE SCIENCE
The market is filled with a lot of BS. We promise to always be honest and to teach you about the science behind haircare to help you maneuver around all the confusion. That’s why we decode ingredient lists, sketch hair biology, and share up-and-coming haircare research on our blog and Instagram accounts. We also love questions, so please feel free to reach out!